1999
The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions
Puneet Manchanda, Asim Ansari, Сунил Гупта
Marketing ScienceTop-listed
501
cites
Faculty
Puneet Manchanda is a Marketing scholar at University of Michigan. Research spans Consumer Market Behavior and Pricing. 106 works, 6.7k citations (h-index 36).
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Affiliation on publications · University of Michigan
Puneet Manchanda, Asim Ansari, Сунил Гупта
Marketing ScienceTop-listed
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, Jeff Donaldson
Journal of Interactive MarketingCore
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, Pradeep K. Chintagunta
Journal of Marketing ResearchTop-listed