University of Southern California Marketing

Deborah J. MacInnis

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

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About

Deborah J. MacInnis is a Marketing scholar at University of Southern California. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 125 works, 21k citations (h-index 49).

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Affiliation on publications · University of Southern California

Most-cited work

2005

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park

Journal of Consumer PsychologyTop-listed

2.7k

cites

2010

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan Park, Deborah J. MacInnis, Joseph R. Priester, Andreas Benedikt Eisingerich, Dawn Iacobucci

Journal of Marketing OATop-listed

2.3k

cites

1986

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis

Journal of MarketingTop-listed

1.9k

cites