2017
What is a luxury brand? A new definition and review of the literature
Eunju Ko, John P. Costello, Charles Ray Taylor
Journal of Business ResearchTop-listed
645
cites
Faculty
Charles Ray Taylor is a Marketing scholar at Villanova University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 339 works, 12k citations (h-index 57).
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Eunju Ko, John P. Costello, Charles Ray Taylor
Journal of Business ResearchTop-listed
Wichai Hongcharu, Charles Ray Taylor, David Aghassi, Kittisak Suthamjariya, R. Rox Anderson, Yuchiao Chang
Journal of Investigative Dermatology OATop-listed
Shaoming Zou, Charles Ray Taylor, Gregory E. Osland
Journal of International MarketingTop-listed