David W. Stewart

David W. Stewart is President’s Professor Emeritus in the Department of Marketing and Business Law at Loyola Marymount University. He is past Dean of the School of Business Administration and the A. Gary Anderson Graduate School of Management at the University of California, Riverside (UCR). Prior to joining the faculty at UCR he was the Robert E. Brooker Professor of Marketing and Chairman of the Department of Marketing in the Marshall School of Business at the University of Southern California. He also served as deputy dean of the Marshall School for five years. He serves or has served on the editorial boards of more than 20 academic journals, including the Journal of Marketing, the Journal of Public Policy and Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Advertising, the Journal of Advertising Research, the Journal of International Advertising, Review of Marketing Research, and the Journal of Interactive Marketing, among others. He previously served as the editor of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing. The Journal of Marketing and the Journal of the Academy of Marketing Science are the two most frequently cited journals in the marketing discipline and the Journal of Public Policy and Marketing is the leading journal at the interface of marketing and public policy. He also previously served as the senior associate dean for academic affairs and associate professor of marketing at the Owen Graduate School of Management, Vanderbilt University and as a research manager for Needham Harper and Steers Advertising (now DDB). Dr. Stewart holds three academic degrees in psychology: a B.A. from the University of Louisiana at Monroe, an M.A. in general experimental psychology from Baylor University, and a Ph.D. in personality psychology from Baylor University. He has published more than 300 papers and book chapters and twenty books. He has written extensively about market analysis, consumer behavior, market definition and structure, branding, marketing communication, marketing research, and marketing management. His research has examined how consumers and managers search for and use information in decision making, how to effectively communicate with consumers, how to study consumers and their behavior, and how to effectively design marketing programs. Dr. Stewart’s scholarship has been cited more than twenty-eight thousand times and has been recognized and honored in a number of venues including as the receipt of the Award for Outstanding Contribution to Advertising Research from the American Academy of Advertising, the Cutco/Vector Distinguished Marketing Educator Award from the Academy of Marketing Science, the Elsevier Distinguished Marketing Scholar Award from the Society for Marketing Advances and the American Marketing Association’s Award for Lifetime Contributions to Marketing and Society. He has also received the Chinese Scholar Marketing Association Fellow Award for Outstanding Contribution to Marketing Scholarship in China and Beyond, the Ingolstadt Legacy Award for Business and Economics in Service of Humanity, Awarded by the City of Ingolstadt and the Catholic University of Eichstätt-Ingolstadt, and the Margaret Henderson Blair Award for Marketing Accountability. He is a member of the American Marketing Association, the American Statistical Association, the Association for Consumer Research, the Society for Consumer Psychology, the American Academy of Advertising, the American Psychological Association, the American Psychological Society, the American Association for Public Opinion Research, The Insights Association, the Psychometric Society, and the Institute for Operations Research and Management Sciences, among others. He also served two terms as a member of the United States Census Bureau's Advisory Committee of Joint Professional Associations and is a past-chairman

President's Professor of Marketing and Business Law (Emeritus) · Loyola Marymount University