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Pennsylvania State UniversityMarketing

Anna S. Mattila

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Teaching
—/5
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Citations
28k
h 88 · i10 311
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Influence
28/100
Top 3%
Momentum
48/100
Steady
0 reviews
Teaching
—/ 5
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5 lenses
About

Anna S. Mattila is a Marketing scholar at Pennsylvania State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 453 works, 28k citations (h-index 88).

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Affiliation on publications · Hong Kong Polytechnic University

Most-cited work

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