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Virginia TechMarketing

M. Joseph Sirgy

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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MS
Steady
#10
/400 · Marketing
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Teaching
—/5
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Citations
32k
h 83 · i10 216
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0 current · 0 honors
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Influence
28/100
Top 2%
Momentum
40/100
Steady
0 reviews
Teaching
—/ 5
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5 lenses
About

M. Joseph Sirgy is a Marketing scholar at Virginia Tech. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 536 works, 32k citations (h-index 83).

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Full Professor · Virginia Polytechnic Institute and State University

Most-cited work

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