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University of California, BerkeleyMarketing

David A. Aaker

Faculty

Consumer Behavior in Brand Consumption and Identification
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Citations
45k
h 72 · i10 145
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Influence
28/100
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About

David A. Aaker is a Marketing scholar at University of California, Berkeley. Research spans Consumer Behavior in Brand Consumption and Identification. 278 works, 45k citations (h-index 72).

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Affiliation on publications · University of California, Berkeley

Most-cited work

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