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The University of Texas at AustinMarketing

Susan M. Broniarczyk

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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About

Susan M. Broniarczyk is a Marketing scholar at The University of Texas at Austin. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 59 works, 5.1k citations (h-index 30).

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Affiliation on publications · The University of Texas at Austin

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