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University of FloridaMarketing

Joseph W. Alba

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
19k
h 48 · i10 61
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Influence
23/100
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Momentum
14/100
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—/ 5
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About

Joseph W. Alba is a Marketing scholar at University of Florida. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 89 works, 19k citations (h-index 48).

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Affiliation on publications · University of Florida

Most-cited work

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