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The University of Texas at AustinMarketing

Leigh M. McAlister

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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Citations
7.3k
h 35 · i10 52
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About

Leigh M. McAlister is a Marketing scholar at The University of Texas at Austin. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 80 works, 7.3k citations (h-index 35).

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Affiliation on publications · The University of Texas at Austin

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