1990
Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective
Donald R. Lichtenstein, Richard G. Netemeyer, Scot Burton
Journal of MarketingTop-listed
1k
cites
Faculty
Scot Burton is a Marketing scholar at University of Arkansas at Fayetteville. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 168 works, 14k citations (h-index 61).
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Affiliation on publications · University of Arkansas at Fayetteville
Donald R. Lichtenstein, Richard G. Netemeyer, Scot Burton
Journal of MarketingTop-listed
Jeremy Kees, Christopher Berry, Scot Burton, Kim Bartel Sheehan
Journal of AdvertisingTop-listed
John C. Kozup, Elizabeth H. Creyer, Scot Burton
Journal of MarketingTop-listed