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University of VirginiaMarketing

Richard G. Netemeyer

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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35k
h 73 · i10 113
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27/100
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About

Richard G. Netemeyer is a Marketing scholar at University of Virginia. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 154 works, 35k citations (h-index 73).

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Professor · University of Virginia

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