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University of Colorado SystemMarketing

Donald R. Lichtenstein

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
11k
h 32 · i10 42
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Influence
20/100
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7/100
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—/ 5
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5 lenses
About

Donald R. Lichtenstein is a Marketing scholar at University of Colorado System. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 60 works, 11k citations (h-index 32).

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Affiliation on publications · University of Colorado System

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