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University of OregonMarketing

Kim Bartel Sheehan

Faculty

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
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About

Kim Bartel Sheehan is a Marketing scholar at University of Oregon. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 192 works, 6.8k citations (h-index 34).

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Affiliation on publications · University of Oregon

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