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Florida State UniversityMarketing

Michael K. Brady

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
20k
h 37 · i10 45
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Influence
22/100
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Momentum
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—/ 5
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About

Michael K. Brady is a Marketing scholar at Florida State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 77 works, 20k citations (h-index 37).

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Affiliation on publications · Florida State University

Most-cited work

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