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Florida State UniversityMarketing

J. Joseph Cronin

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesEnvironmental Sustainability in Business
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/400 · Marketing
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Teaching
—/5
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Citations
34k
h 34 · i10 52
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Influence
23/100
Top 16%
Momentum
10/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

J. Joseph Cronin is a Marketing scholar at Florida State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Environmental Sustainability in Business. 93 works, 34k citations (h-index 34).

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Affiliation on publications · Florida State University

Most-cited work

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