2015
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Clay M. Voorhees, Michael K. Brady, Roger J. Calantone, Edward Ramirez
Journal of the Academy of Marketing ScienceTop-listed
2.1k
cites
Clay M. Voorhees
Faculty
Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
About
Clay M. Voorhees is a Marketing scholar at University of Alabama. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 87 works, 7.3k citations (h-index 32).
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Position · University of Alabama
Most-cited work
2014
Online brand community engagement: Scale development and validation
Brian J. Baldus, Clay M. Voorhees, Roger J. Calantone
Journal of Business ResearchTop-listed
596
cites
2017
Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens
Clay M. Voorhees, Paul W. Fombelle, Yany Grégoire, Sterling A. Bone, Anders Gustafsson, Rui Soucasaux Sousa, Travis Walkowiak
Journal of Business Research OATop-listed
484
cites