A primer on partial least squares structural equation modeling (PLS-SEM)
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt
DigitalCommons - Kennesaw State University (Kennesaw State University) OA
Faculty
G. Tomas M. Hult is a Management & Strategy scholar at Michigan State University. Research spans Customer Service Quality and Loyalty, Innovation and Knowledge Management, International Business and FDI. 308 works, 77k citations (h-index 92).
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Professor · Michigan State University
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt
DigitalCommons - Kennesaw State University (Kennesaw State University) OA
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray
Classroom companion: business OACore
J. Joseph Cronin, Michael K. Brady, G. Tomas M. Hult
Journal of RetailingTop-listed