2001
Hedonic and utilitarian motivations for online retail shopping behavior
Terry L. Childers, Christopher L. Carr, Joann Peck, Stephen J. Carson
Journal of RetailingTop-listed
3.2k
cites
Faculty
Terry L. Childers is a Marketing scholar at Iowa State University. Research spans Consumer Behavior in Brand Consumption and Identification. 79 works, 12k citations (h-index 32).
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Affiliation on publications · Iowa State University
Terry L. Childers, Christopher L. Carr, Joann Peck, Stephen J. Carson
Journal of RetailingTop-listed
Terry L. Childers, Akshay R. Rao
Journal of Consumer ResearchTop-listed
Susan E. Heckler, Terry L. Childers
Journal of Consumer ResearchTop-listed