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Terry L. Childers

Faculty

Consumer Behavior in Brand Consumption and Identification
TC
Established
#123
/400 · Marketing
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Teaching
—/5
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Citations
12k
h 32 · i10 53
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0
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0
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Service
0
0 current · 0 honors
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Influence
21/100
Top 30%
Momentum
6/100
Established
0 reviews
Teaching
—/ 5
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5 lenses
About

Terry L. Childers is a Marketing scholar at Iowa State University. Research spans Consumer Behavior in Brand Consumption and Identification. 79 works, 12k citations (h-index 32).

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Affiliation on publications · Iowa State University

Most-cited work

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