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University of Wisconsin–MilwaukeeMarketing

Laura A. Peracchio

Faculty

Consumer Behavior in Brand Consumption and Identification
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5.6k
h 38 · i10 55
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About

Laura A. Peracchio is a Marketing scholar at University of Wisconsin–Milwaukee. Research spans Consumer Behavior in Brand Consumption and Identification. 96 works, 5.6k citations (h-index 38).

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Affiliation on publications · University of Wisconsin–Milwaukee

Most-cited work

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