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University of Illinois Urbana-ChampaignMarketing

Aric Rindfleisch

Faculty

Consumer Behavior in Brand Consumption and Identification
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Citations
14k
h 41 · i10 62
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Influence
22/100
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Momentum
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About

Aric Rindfleisch is a Marketing scholar at University of Illinois Urbana-Champaign. Research spans Consumer Behavior in Brand Consumption and Identification. 101 works, 14k citations (h-index 41).

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Most-cited work

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