2006
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, Kenneth R. Evans
SSRN Electronic Journal OA
2k
cites
Faculty
Robert W. Palmatier is a Management & Strategy scholar at University of Washington. Research spans Customer Service Quality and Loyalty. 180 works, 20k citations (h-index 59).
Generated from open data. Know them? Add to this profile or claim it.
Professor · University of Washington
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, Kenneth R. Evans
SSRN Electronic Journal OA
Robert W. Palmatier, Mark B. Houston, John S. Hulland
Journal of the Academy of Marketing Science OATop-listed
Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff, Frank R. Kardes
Journal of MarketingTop-listed