YesRATEPROF
Northeastern UniversityMarketing

Koen H. Pauwels

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
Write a review Add to the wiki
Is this you? Claim this profileNewer info? Request a verified updateCompareORCID OpenAlex
KP
Steady
#64
/401 · Marketing
Claim this profile to pick a paper-doll look or a photo
Teaching
—/5
0 reviews · 0% verified
Citations
13k
h 48 · i10 90
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
23/100
Top 16%
Momentum
39/100
Steady
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

Koen H. Pauwels is a Marketing scholar at Northeastern University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 214 works, 13k citations (h-index 48).

Generated from open data. Know them? Add to this profile or claim it.

Affiliation on publications · Northeastern University

Most-cited work

Wiki completeness4 / 12
33%

The fill grows as students, colleagues and family add verified facts.