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Boston UniversityMarketing

Shuba Srinivasan

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 27 · i10 42
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About

Shuba Srinivasan is a Marketing scholar at Boston University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 75 works, 5.4k citations (h-index 27).

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Position · Boston University

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