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Harvard UniversityMarketing

Randolph E. Bucklin

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 37 · i10 49
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About

Randolph E. Bucklin is a Marketing scholar at Harvard University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 70 works, 8.9k citations (h-index 37).

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Affiliation on publications · Harvard University

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