2007
When do purchase intentions predict sales?
Vicki G. Morwitz, Joel H. Steckel, Alok Kumar Gupta
International Journal of ForecastingTop-listed
445
cites
Faculty
Joel H. Steckel is a scholar at New York University. Research spans Consumer Market Behavior and Pricing. 67 works, 2.3k citations (h-index 23).
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Affiliation on publications · University of Pennsylvania
Vicki G. Morwitz, Joel H. Steckel, Alok Kumar Gupta
International Journal of ForecastingTop-listed
Joel H. Steckel, Сунил Гупта, Anirvan Banerji
Management ScienceTop-listed
Randolph E. Bucklin, James M. Lattin, Asim Ansari, Сунил Гупта, David Bell, Eloïse Coupey, John D. C. Little, Carl F. Mela, Alan L. Montgomery, Joel H. Steckel
Marketing LettersCore