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Columbia UniversityMarketing

Vicki G. Morwitz

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 43 · i10 66
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About

Vicki G. Morwitz is a Marketing scholar at Columbia University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 157 works, 7.9k citations (h-index 43).

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Affiliation on publications · Ludwig-Maximilians-Universität München

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