1997
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
Carl F. Mela, Сунил Гупта, Donald R. Lehmann
Journal of Marketing ResearchTop-listed
797
cites
Faculty
Carl F. Mela is a Marketing scholar at University of Notre Dame. Research spans Consumer Market Behavior and Pricing. 91 works, 7.8k citations (h-index 39).
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Affiliation on publications · Duke University
Carl F. Mela, Сунил Гупта, Donald R. Lehmann
Journal of Marketing ResearchTop-listed
Asim Ansari, Carl F. Mela, Scott A. Neslin
Journal of Marketing ResearchTop-listed