1992
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Christine Moorman, Gerald Zaltman, Rohit Deshpandé
Journal of Marketing ResearchTop-listed
3.8k
cites
Faculty
Christine Moorman is a Management & Strategy scholar at Duke University. Research spans Business Strategy and Innovation, Customer Service Quality and Loyalty, Innovation and Knowledge Management. 127 works, 30k citations (h-index 49).
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T. Austin Finch, Sr. Professor of Business Administration · Duke University
Christine Moorman, Gerald Zaltman, Rohit Deshpandé
Journal of Marketing ResearchTop-listed
Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Journal of MarketingTop-listed
Christine Moorman, Gerald Zaltman, Rohit Deshpandé
Journal of Marketing ResearchTop-listed