1994
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Journal of MarketingTop-listed
5.9k
cites
Faculty
Shankar Ganesan is a Management & Strategy scholar at University of Notre Dame. Research spans Customer Service Quality and Loyalty, Job Satisfaction and Organizational Behavior. 52 works, 17k citations (h-index 26).
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Affiliation on publications · University of Notre Dame
Journal of MarketingTop-listed
Journal of MarketingTop-listed
Journal of Marketing ResearchTop-listed