2000
No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
Journal of MarketingTop-listed
2.2k
cites
Faculty
Akshay R. Rao is a Marketing scholar at University of Minnesota. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 66 works, 10k citations (h-index 26).
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Affiliation on publications · University of Minnesota
Journal of MarketingTop-listed
Journal of Marketing ResearchTop-listed
Journal of Consumer ResearchTop-listed