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University of Wisconsin–MadisonMarketing

Joann Peck

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
8.9k
h 27 · i10 39
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About

Joann Peck is a Marketing scholar at University of Wisconsin–Madison. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 76 works, 8.9k citations (h-index 27).

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Affiliation on publications · University of Wisconsin–Madison

Most-cited work

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