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University of ConnecticutMarketing

Srinivasan Ratneshwar

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 33 · i10 42
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About

Srinivasan Ratneshwar is a Marketing scholar at University of Connecticut. Research spans Consumer Behavior in Brand Consumption and Identification. 72 works, 5.6k citations (h-index 33).

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Affiliation on publications · University of Connecticut

Most-cited work

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