2001
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Journal of Marketing Research OATop-listed
4.7k
cites
Faculty
Sankar Sen is a Management & Strategy scholar at Baruch College. Research spans Corporate Social Responsibility Reporting, Ethics in Business and Education. 133 works, 25k citations (h-index 39).
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Affiliation on publications · Baruch College
Journal of Marketing Research OATop-listed
Journal of MarketingTop-listed
Shuili Du, CB Bhattacharya, Sankar Sen
International Journal of Management ReviewsTop-listed