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San Francisco State UniversityMarketing

Allan D. Shocker

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
7.8k
h 33 · i10 43
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—/ 5
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About

Allan D. Shocker is a Marketing scholar at San Francisco State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 65 works, 7.8k citations (h-index 33).

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Affiliation on publications · San Francisco State University

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