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Columbia UniversityMarketing

Donald R. Lehmann

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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/400 · Marketing
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Teaching
—/5
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Citations
36k
h 85 · i10 200
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0 current · 0 honors
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Influence
28/100
Top 2%
Momentum
47/100
Steady
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Teaching
—/ 5
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5 lenses
About

Donald R. Lehmann is a Marketing scholar at Columbia University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 359 works, 36k citations (h-index 85).

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Affiliation on publications · Columbia University

Most-cited work

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