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University of Maryland, College ParkMarketing

Roland T. Rust

Faculty

Consumer Market Behavior and PricingConsumer Retail Behavior Studies
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Steady
#16
/400 · Marketing
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Teaching
—/5
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Citations
39k
h 74 · i10 135
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0
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0
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0
0 current · 0 honors
Funding
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Influence
28/100
Top 3%
Momentum
44/100
Steady
0 reviews
Teaching
—/ 5
Clarity—
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Fair grading—
5 lenses
About

Roland T. Rust is a Marketing scholar at University of Maryland, College Park. Research spans Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 230 works, 39k citations (h-index 74).

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Affiliation on publications · University of Maryland, College Park

Most-cited work

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