1988
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
Anitha Parasuraman, Leonard L. Berry, Valarie A. Zeithaml
Zenodo (CERN European Organization for Nuclear Research) OA
21k
cites
Faculty
Valarie A. Zeithaml is a Management & Strategy scholar at University of North Carolina at Chapel Hill. Research spans Customer Service Quality and Loyalty. 115 works, 138k citations (h-index 63).
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Affiliation on publications · University of North Carolina at Chapel Hill
Anitha Parasuraman, Leonard L. Berry, Valarie A. Zeithaml
Zenodo (CERN European Organization for Nuclear Research) OA
Anitha Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
Journal of MarketingTop-listed
Journal of Marketing OATop-listed