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University of CincinnatiMarketing

Frank R. Kardes

Faculty

Consumer Behavior in Brand Consumption and Identification
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Teaching
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Citations
15k
h 47 · i10 93
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0 current · 0 honors
Funding
$48k
1 grants · 0 partners
Influence
23/100
Top 16%
Momentum
7/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

Frank R. Kardes is a Marketing scholar at University of Cincinnati. Research spans Consumer Behavior in Brand Consumption and Identification. 234 works, 15k citations (h-index 47).

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Affiliation on publications · University of Cincinnati

Most-cited work

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