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University of FloridaMarketing

Richard J. Lutz

Faculty

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
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Teaching
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Citations
13k
h 33 · i10 57
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Influence
21/100
Top 27%
Momentum
8/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

Richard J. Lutz is a Marketing scholar at University of Florida. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 87 works, 13k citations (h-index 33).

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Affiliation on publications · University of Florida

Most-cited work

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