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San Diego State UniversityMarketing

George E. Belch

Faculty

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
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Citations
8k
h 29 · i10 40
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Influence
20/100
Top 46%
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0 reviews
Teaching
—/ 5
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5 lenses
About

George E. Belch is a Marketing scholar at San Diego State University. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 64 works, 8k citations (h-index 29).

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Affiliation on publications · San Diego State University

Most-cited work

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