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Harvard UniversityMarketing

Rajiv Lal

Faculty

Consumer Market Behavior and PricingConsumer Retail Behavior Studies
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Citations
6k
h 28 · i10 35
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Influence
19/100
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2/100
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—/ 5
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About

Rajiv Lal is a Marketing scholar at Harvard University. Research spans Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 106 works, 6k citations (h-index 28).

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Affiliation on publications · Harvard University

Most-cited work

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