2008
Remanufacturing as a Marketing Strategy
Atalay Atasu, Miklós Sárváry, Luk N. Van Wassenhove
Management ScienceTop-listed
966
cites
Faculty
Miklós Sárváry is a Information Systems scholar at University of Rochester. Research spans Digital Platforms and Economics. 130 works, 7k citations (h-index 34).
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Affiliation on publications · University of Rochester
Atalay Atasu, Miklós Sárváry, Luk N. Van Wassenhove
Management ScienceTop-listed
Zsolt Katona, Peter Pal Zubcsek, Miklós Sárváry
Journal of Marketing ResearchTop-listed
Marketing ScienceTop-listed