1978
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green, V. Srinivasan
Journal of Consumer ResearchTop-listed
3.2k
cites
Faculty
V. Srinivasan is a Marketing scholar at Stanford University. Research spans Consumer Market Behavior and Pricing. 99 works, 16k citations (h-index 48).
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Affiliation on publications · Stanford University
Paul E. Green, V. Srinivasan
Journal of Consumer ResearchTop-listed
Paul E. Green, V. Srinivasan
Journal of MarketingTop-listed
Paul E. Green, V. Srinivasan
Journal of MarketingTop-listed