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The University of Texas at AustinMarketing

Raji Srinivasan

Faculty

Consumer Behavior in Brand Consumption and Identification
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About

Raji Srinivasan is a Marketing scholar at The University of Texas at Austin. Research spans Consumer Behavior in Brand Consumption and Identification. 67 works, 5.3k citations (h-index 30).

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Affiliation on publications · The University of Texas at Austin

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