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Pennsylvania State UniversityMarketing

Arvind Rangaswamy

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
10k
h 36 · i10 61
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Influence
21/100
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Momentum
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—/ 5
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About

Arvind Rangaswamy is a Marketing scholar at Pennsylvania State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 99 works, 10k citations (h-index 36).

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Affiliation on publications · Pennsylvania State University

Most-cited work

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