2010
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman
Marketing ScienceTop-listed
876
cites
Faculty
Pradeep K. Chintagunta is a Marketing scholar at University of Chicago. Research spans Consumer Market Behavior and Pricing. 282 works, 17k citations (h-index 72).
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Professor · University of Chicago
Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman
Marketing ScienceTop-listed
Pradeep K. Chintagunta, Alfred DeMaris
Journal of Marketing ResearchTop-listed
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, Pradeep K. Chintagunta
Journal of Marketing ResearchTop-listed