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University of MississippiMarketing

Barry J. Babin

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Steady
#21
/400 · Marketing
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Teaching
—/5
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Citations
35k
h 61 · i10 109
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Influence
26/100
Top 5%
Momentum
43/100
Steady
0 reviews
Teaching
—/ 5
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5 lenses
About

Barry J. Babin is a Marketing scholar at University of Mississippi. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 203 works, 35k citations (h-index 61).

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Phil B. Hardin Professor of Marketing · University of Mississippi

Most-cited work

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