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Georgia State UniversityMarketing

Naveen Donthu

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 63 · i10 126
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About

Naveen Donthu is a Marketing scholar at Georgia State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 193 works, 43k citations (h-index 63).

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