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University of Wisconsin–MadisonMarketing

Nancy Wong

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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5.2k
h 24 · i10 31
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About

Nancy Wong is a Marketing scholar at University of Wisconsin–Madison. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 57 works, 5.2k citations (h-index 24).

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Affiliation on publications · University of Wisconsin–Madison

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